If you want to ensure your company’s good reputation, you can use these best practices and apply them to your reputation management system.
Online reputation management is a vital key to improve your business.
More and more companies are spreading their wings in the virtual world and becoming mega brands in the industry.
The bigger a company grows, the risk also increases when it comes to management.
Major risks involve false information and bad publicity about your company online.
Such risks should be taken seriously because your brand and your company’s reputation are at stake. Your brand is your face in the market, bad reviews can cause customers to drift away from you.
The solution to this situation is online reputation management. Here are a few steps that you need to know so that you can protect your brand online:
Monitor Online Activity
You must constantly check on the progress and latest news about your brand or company online. What do people think about you? When is your brand mentioned online? Do you get positive reviews or comments on social media? What do bloggers say about you in their reviews?
There are tools you can use to monitor online activity like:
A great online management system extends to everyone in your organization. If even one of these key figures gets a bad rep then the entire firm will be affected:
owners of the company
high profile employees
handles/usernames related to your company or brand
Here are tips on how to bulletproof your company from bad publicity and false information:
Have a Social Media Presence
It would be best if you started being active in social media platforms like Facebook, Google+, Twitter, and Quora.
Once you create an account, you must link it to your website or blog to show that this is your official account.
Being active on social media platforms can boost your company’s reputation. Update your social media accounts regularly by providing the best information to your customers and potential clients.
This is also a way to know more about your customers and what they expect and want from you. Good reviews can gain more customers for your business.
Start a Blog
A blog can be an answer to negative publicity. It can be a platform where you can address bad reviews or deliberate attacks against your brand or organization.
If the damage is done, you can hire an ORM expert to contact the owner of the website that produced content that is harmful to your brand and ask them to delete their posts.
If they refuse and you have proof that their posts are false, then you can proceed to take the needed legal action by filing a case against them.
Online reputation management is likened to polishing shoes. No one wants dirty shoes, so to get rid of dirt you need to clean up your pair.
In this digital world of business, customers search online first before making a purchase. They now read about the company and product reviews to get more information so that they can make an informed choice when they buy.
Reviews can either attract more customers or drive them away.
Stats show that about 70 to 90% of consumers read reviews and feedback online before they decide to buy a product or service.
Keep Net Promoter Scores High
Your Net Promoter Score shows how often a customer is referring your business to their friends and family. One can know if a company is doing their job in satisfying their customers’ needs.
When this score increases, your company is doing pretty well, which means your customers are happy and they are recommending your business to others.